HAHAHAHA, Oh man!

This video could mean one of two things:

Door # 1: Kanye has taken all of the criticism about his tremendous ego and inflated sense of self and embraced it - creating a video that represents exactly what his critics hate about him and shoving it in their faces. He knows that, post-Taylor Swiftgate, no matter what he does, people will think of him as an egomaniac jackass, so he might as well embrace it.

Door # 2: Kanye is a genuine crazy person who honestly believes that he is the center of the Universe and that God himself placed him on this planet as a gift to the world of music and the world at large. It's possible that he considers himself as some sort of demi-God, like Zeus's many children in Greek Mythology.

Either way, Kanye is BACK, and this song is pretty damn good. Kanye's an egomaniac, but at heart, so is every rapper, and ultimately every musician (listen to or read a Bob Dylan interview and tell me he doesn't think highly of himself). Kanye, at least, is honest and upfront about his self-centered-ness and as long as the great stuff keeps on coming, it's easy to look the other way to his buffoonish behavior, ridiculous Twitters and Christ-posturing music videos.